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About us

A development agency that would rather be trusted than impressive

Fugen Services builds software for UK businesses — web platforms, mobile apps, AI systems, and the SEO and infrastructure work that keeps them running. What follows is how we work, which is more useful to you than adjectives about how passionate we are.

What we hold to

Six commitments, not six adjectives

Each of these is something you could hold us to and point at if we fell short. That is the only kind of claim worth putting on a page like this.

A fixed price before anything is built

Discovery produces a written scope and a fixed number. If the scope changes we re-quote in writing. Open-ended day rates transfer all the risk to you, which is why so many projects end in an awkward conversation about overrun.

You own the code, outright

Repository, deployment configuration and documentation transfer on final payment. No proprietary builder you cannot leave, and no licence that stops another agency continuing the work.

We will talk you out of things

Sometimes the honest answer is that off-the-shelf software will do the job, that the AI project is not worth building, or that fixing your existing site beats replacing it. We would rather lose a project than deliver one we do not believe in.

Boring technology on purpose

We build on tools with large hiring pools and long support horizons. The test is not what is exciting to write; it is whether you can hire someone to maintain it in three years.

Weekly, clickable progress

You get something on a staging URL every week. Not a status document, not a percentage — something you can use. It is the only reliable way to catch a misunderstanding while it is still cheap.

Measurement over assertion

Performance budgets, accuracy figures, cost per enquiry. We would rather show you a number that is merely good than describe something as excellent.

Being straight with you

Work we turn down

Saying this out loud saves everyone a discovery call. If one of these is what you need, we are genuinely the wrong agency — and we would rather you knew now.

  • Guaranteed first-page rankings, which nobody can honestly promise
  • Projects where the brief is "make it like this competitor" and nothing more
  • Publishing large volumes of unreviewed content to game search rankings
  • Nulled or cracked plugins, whatever the budget pressure

About working with us

More detail on process and pricing is on our Q&A page.

Our registered address is 3/2, 4 Buccleuch Street, Glasgow G3 6SL. We work with clients across the UK — London, Manchester, Birmingham, Leeds, Bristol, Liverpool and Edinburgh among them — with projects running remotely on scheduled video reviews and travel for kickoffs on larger engagements. We do not claim offices in cities where we do not have one.

Mostly small and mid-sized UK businesses — from a single-site retailer needing a POS system to companies running internal platforms for a few hundred staff. We are a poor fit for very large enterprise procurement processes, and we will say so early rather than waste your time.

The people you meet are the people who do the work. Where a project needs a specialism we do not have in-house — advanced motion design, for instance — we bring in a named partner and tell you that is what we are doing rather than presenting them as staff.

You take everything: repository, deployment configuration, database, documentation and architecture notes. We use mainstream technology specifically so another team can pick a project up. Retention through lock-in is not something we are interested in.

Start with the problem, not the spec

Tell us what is not working. We will tell you what would fix it, roughly what that costs, and whether we are the right people for it.