SEO that reports on enquiries, not on rankings you cannot bank

Technical fixes can show within weeks. Content and authority work generally takes three to six months to move competitive commercial terms, and longer in crowded sectors. Anyone promising page one in thirty days is either targeting terms with no demand or planning something that will eventually cost you a penalty.

No, and nor can anyone else honestly — Google’s ranking systems are not under any agency’s control. What we can commit to is the work: the audit findings fixed, the pages built, the schema implemented, and transparent reporting on what moved.

No — and this is a common and costly misunderstanding. Nofollow on external links is reasonable. Applying it to internal links actively harms you: PageRank stops flowing to your own service pages, and the share assigned to a nofollowed link is simply discarded rather than redistributed. Internal links should be followed and organised into topic clusters; that is what keeps authority working inside your site.

Not inherently — Google judges content on quality and usefulness, not on how it was produced. What does cause problems is scaled content abuse: publishing large volumes of unreviewed, low-value pages to manipulate rankings. Our advice is to use AI as a drafting tool with genuine human editing, a named author, and original insight, and to publish fewer, better posts.

Answer Engine Optimisation is about being cited by AI assistants rather than only ranking in classic search results. The practical work overlaps heavily with good SEO: server-rendered HTML that crawlers can read without JavaScript, clear structured data, consistent entity information, and being referenced on reputable third-party sites. It is worth doing, and largely the same discipline.