Design & Experience
A brand that still works at 16 pixels and on an invoice
A logo is one asset; a brand is the system around it. The test is not whether it looks good on a presentation slide, but whether it still reads as a favicon, embroidered on a shirt, and printed in one colour on a delivery note.
Indicative
From £1,800
Fixed price agreed in writing before any build starts.
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The problem this solves
Cheap identity work delivers a single high-resolution logo and nothing else. Then someone needs a square version for social, a white version for a dark header, and a small version that does not turn to mush — and the brand starts being improvised by whoever opens the file.
What you get
Discovery and positioning
What you do, who for, and how you differ from the competitors you are shown next to.
Logo system
Primary, horizontal, stacked, icon-only and single-colour variants, with a small-size version specifically adjusted for legibility.
Colour and type system
Palette with accessible contrast pairings verified against WCAG, plus a type scale that works in both interface and print.
Usage guidelines
Clear spacing, minimum sizes, backgrounds, and the misuses to avoid — written so a non-designer can follow it.
Asset pack
SVG, PNG and favicon sets, plus social profile and Open Graph templates, exported at the sizes each platform actually requires.
How we work
Discovery
Positioning, audience and competitive context.
Direction
Two or three distinct territories, not twenty variations of one.
Refine
Chosen direction developed into the full system.
Stress test
Checked at favicon size, one colour, dark and light, and in print.
Deliver
Guidelines document and complete asset pack.
What you should expect
- Legible at favicon size and in single colour
- Accessible colour pairings verified, not assumed
- Guidelines a non-designer can apply correctly
- Every asset format and size a platform will ask for
Built with
- Figma
- Illustrator
- Adobe Fonts
- Google Fonts
Mainstream, well-supported technology — chosen so you can hire for it and so another team could take the project over.
Branding & Identity — your questions
Including the ones about cost, which most agencies leave off the page.
A logo system with core guidelines runs £1,800 to £4,000. A fuller identity including tone of voice, extended applications and templates typically £4,000 to £10,000.
Two or three genuinely different directions. Presenting twenty options usually means none were properly reasoned — it moves the decision onto taste instead of fit.
Yes, full ownership on final payment, with source files. Note that ownership is not the same as trademark protection — if you need that, we will point you to a trademark attorney rather than advise on it ourselves.
A refresh — keeping recognisable equity while modernising execution — is usually the right answer for an established business. A full rebrand makes sense after a pivot, merger, or when the current identity actively misrepresents what you now do. We will tell you which case we think you are in.
Related services
Most projects touch more than one of these.
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Read moreTalk to someone who has built this before
A short call is usually enough to tell you whether this is the right service for your situation — including when it is not.