Growth & Marketing
Paid search managed against cost per qualified enquiry
Most underperforming Google Ads accounts are not short of budget; they are short of structure. Broad match with no negatives, one ad group covering everything, and conversion tracking that counts page views as leads.
Indicative
Audit from £600
Fixed price agreed in writing before any build starts.
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The problem this solves
Automated campaign types will happily spend a budget on loosely related searches. Without disciplined negatives, sensible match types and conversion tracking that only fires on real enquiries, the reported cost per conversion is fiction.
What you get
Account audit
Search term report analysis showing exactly where money went, wasted spend quantified, and tracking validated before anything is changed.
Campaign restructure
Tight themes, appropriate match types and a maintained negative keyword list.
Conversion tracking that means something
Events tied to genuine enquiries — form submissions and qualified calls — with offline conversion import from your CRM where possible, so bidding optimises toward real revenue.
Landing page alignment
Ad promise matched to page content. Sending traffic to a generic homepage is the most common and most expensive mistake in paid search.
Ongoing management
Weekly search term review, budget pacing, creative testing and monthly reporting.
How we work
Audit
Wasted spend quantified and tracking verified.
Fix tracking
Nothing is optimised against numbers we do not trust.
Restructure
Rebuild campaigns around intent themes.
Stabilise
Four to six weeks gathering clean conversion data.
Optimise and scale
Bid strategy and budget shifts based on qualified enquiries.
What you should expect
- Wasted spend identified with search-term evidence
- Conversions counted only on real enquiries
- Ad-to-landing-page message match
- Weekly negative keyword maintenance
Built with
- Google Ads
- Microsoft Ads
- GA4
- GTM
- CallRail
- Looker Studio
Mainstream, well-supported technology — chosen so you can hire for it and so another team could take the project over.
PPC Management — your questions
Including the ones about cost, which most agencies leave off the page.
A standalone audit is £600 to £1,200. Ongoing management is typically £600 to £1,800 per month or 12–15% of ad spend, whichever is greater. Ad spend is paid directly to the platform, never through us.
Around £750 per month for most UK sectors. Below that there is not enough data to optimise meaningfully, and in high-cost sectors like legal or insurance the practical floor is considerably higher. We would rather tell you that than take a retainer for a budget that cannot work.
Sometimes, but rarely as a starting point. It gives away control and visibility, which is dangerous before you have clean conversion data. We normally establish performance with search campaigns first, then test Performance Max against that baseline.
You do. We work inside your account with manager access, so all history, learning and data stay with you if we part ways. Agencies that run clients inside their own account are protecting themselves, not you.
Related services
Most projects touch more than one of these.
Digital Marketing
Multi-channel programmes with attribution set up first, so budget moves toward what works instead of what is loudest.
Read moreSEO Services
Technical, content and local SEO delivered as a prioritised programme, measured on qualified enquiries.
Read moreContent Marketing
Search-led content built into topic clusters, with real expertise and named authors behind it.
Read moreWeb Design
Marketing site design where every page has one job, structured so it loads fast and reads well on a phone.
Read moreTalk to someone who has built this before
A short call is usually enough to tell you whether this is the right service for your situation — including when it is not.