Growth & Marketing
Content written to be the best answer to a real question
Publishing more is not a strategy. Content earns rankings and enquiries when it answers a question better than what currently ranks, comes from someone with demonstrable expertise, and is linked into a coherent structure.
Indicative
Strategy from £1,500
Fixed price agreed in writing before any build starts.
Get a quote+44 7488 265083The problem this solves
The standard approach is a monthly quota of generic posts on whatever seemed topical. They rank for nothing, sit unlinked, and dilute the site. Volume without a structure or a credible author behind it is now actively risky, not merely wasteful.
What you get
Topic cluster architecture
Pillar pages with supporting articles, deliberately interlinked, so the site demonstrates depth on a subject rather than scattering unrelated posts.
Search-led briefs
Each piece briefed with target query, intent, competing pages, required subtopics and the angle that will beat what ranks now.
Expert input and named authorship
Interviews with your specialists, published under a real named author with credentials and a bio. Anonymous content is a wasted trust signal.
Internal linking programme
Every new piece linked from and to relevant existing pages, with followed internal links — this is how authority moves toward your commercial pages.
Refresh cycle
Existing content audited and updated on a schedule. Updating a page that already ranks is usually cheaper and faster than publishing a new one.
How we work
Content audit
What exists, what ranks, what should be merged or deleted.
Cluster plan
Pillars and supporting topics mapped to demand.
Brief and write
Briefed, written, expert-reviewed, edited.
Publish and link
Structured data, internal links, correct author attribution.
Measure and refresh
Track by cluster and update on a cycle.
What you should expect
- Content organised into clusters rather than isolated posts
- Named, credentialed authors on every article
- Internal links deliberately routed to commercial pages
- Existing pages refreshed instead of endlessly replaced
Built with
- Google Search Console
- Ahrefs
- Semrush
- GA4
- Surfer
- Looker Studio
Mainstream, well-supported technology — chosen so you can hire for it and so another team could take the project over.
Content Marketing — your questions
Including the ones about cost, which most agencies leave off the page.
Strategy and cluster planning is typically £1,500 to £3,500 as a one-off. Ongoing production runs £250 to £600 per researched, expert-reviewed article, or £900 to £2,500 per month for a managed programme including strategy, writing and internal linking.
Two to four strong pieces a month beats weekly filler in almost every case. Consistency matters, but quality and depth matter more — and a sudden jump to daily unreviewed output is the pattern Google’s scaled-content-abuse policy targets.
It can draft it, and used well it saves real time on research and structure. It cannot supply your expertise, your client examples or your judgement, which is exactly what makes content rank and convert. Our recommendation is AI-assisted drafting with genuine expert review and a named human author.
We report by cluster rather than by post: impressions and clicks for the target queries, rankings for the pillar terms, assisted conversions, and which pieces are earning links. Individual post traffic is noisy; cluster performance is the signal.
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Read moreTalk to someone who has built this before
A short call is usually enough to tell you whether this is the right service for your situation — including when it is not.