Growth & Marketing
Marketing spend you can trace to an enquiry
Before adding channels, we make sure you can tell which one produced the last twenty enquiries. Most businesses cannot, which is why budget tends to follow habit rather than evidence.
Indicative
From £350/month
From £700/month
Fixed price agreed in writing before any build starts.
Get a quote+44 7348 614469Background photo by Edmond Dantès on Pexels
The problem this solves
Marketing is commonly reported in impressions, clicks and followers. None of those pay wages. Without conversion tracking and a sensible attribution model, a channel can look excellent while producing nothing, and a quiet channel can be carrying the business.
What you get
Measurement foundation
GA4 with proper conversion events, call tracking, CRM connection and UTM discipline. Nothing else is trustworthy until this exists.
Channel strategy
An honest assessment of which channels suit your margin, sales cycle and audience — including which ones to stop paying for.
Paid search and social
Campaign structure, negative keyword hygiene, landing page alignment and creative testing against cost per qualified enquiry.
Content and email
Content mapped to buying stage, plus lifecycle email that follows up enquiries rather than broadcasting newsletters.
Reporting dashboard
A single live dashboard showing spend, enquiries and cost per enquiry per channel, so reviews are about decisions rather than data gathering.
How we work
Measurement setup
Tracking, events and attribution before any spend changes.
Baseline
Establish current cost per enquiry per channel.
Prioritise
Concentrate on the two or three channels with real headroom.
Test
Structured tests with defined success criteria, not permanent tinkering.
Scale and prune
Increase what converts, stop what does not.
What you should expect
- Every enquiry attributable to a channel and campaign
- Cost per qualified enquiry as the headline metric
- Spend reallocated on evidence rather than habit
- One dashboard both sides trust
Built with
- GA4
- Google Ads
- Meta Ads
- LinkedIn Ads
- Looker Studio
- HubSpot
- Mailchimp
- GTM
Mainstream, well-supported technology — chosen so you can hire for it and so another team could take the project over.
Digital Marketing — Your Questions
Including the ones about cost, which most agencies leave off the page.
Management fees typically run £700 to £2,500 per month depending on channel count, with ad spend separate. For ad spend, start small enough to learn — often £750 to £1,500 per month per channel — and scale only once cost per qualified enquiry is known.
Usually paid search, because it buys you demand data quickly: within weeks you know which terms convert, which then informs SEO and content. The exception is when your margin cannot support the click prices in your sector, in which case content and SEO lead.
Yes, and it often works best. We frequently handle the technical and paid side while an internal person owns brand and content, or we act as a strategic layer reviewing their work. We are not precious about ownership.
No. We work on a rolling monthly basis after an initial three-month period, which exists because shorter than that cannot produce reliable data. If it is not working you should be free to leave.
Related services
Most projects touch more than one of these.
SEO Services
Technical, content and local SEO delivered as a prioritised programme, measured on qualified enquiries.
Read morePPC Management
Google Ads accounts restructured and managed so budget stops leaking into irrelevant search terms.
Read moreContent Marketing
Search-led content built into topic clusters, with real expertise and named authors behind it.
Read moreDigital Marketing across the UK
We work with businesses in cities across the UK as a dedicated remote team — Glasgow-registered, on UK hours, and on site for the meetings that need it. Pick your city:
- Digital Marketing in London
- Digital Marketing in Manchester
- Digital Marketing in Birmingham
- Digital Marketing in Leeds
- Digital Marketing in Glasgow
- Digital Marketing in Bristol
- Digital Marketing in Liverpool
- Digital Marketing in Edinburgh
- Digital Marketing in Brighton
- Digital Marketing in Reading
- Digital Marketing in Milton Keynes
- Digital Marketing in Coventry
- Digital Marketing in Leicester
- Digital Marketing in Southampton
- Digital Marketing in York
- Digital Marketing in Swansea
- Digital Marketing in Sheffield
- Digital Marketing in Nottingham
- Digital Marketing in Newcastle upon Tyne
- Digital Marketing in Cardiff
- Digital Marketing in Belfast
- Digital Marketing in Aberdeen
- Digital Marketing in Cambridge
- Digital Marketing in Oxford
Talk to someone who has built this before
A short call is usually enough to tell you whether this is the right service for your situation — including when it is not.