Taxi & transport booking
MiniCab Lane — online minicab booking for London
An online minicab-booking platform for London — fixed-fare airport transfers and city rides booked in seconds, with business accounts and a chauffeur offering.
Visit minicablane.com
MiniCab Lane connects passengers with licensed London minicabs for airport transfers, city rides and long-distance journeys, booked online in seconds with a fixed fare and instant confirmation. We built the booking platform — the quote-and-book flow, the business and chauffeur offerings, and the multilingual front — so a rider can go from postcode to confirmed cab without a phone call.
The problem
Booking a minicab in London still often means a phone call, an unclear fare and no confirmation until the car turns up. Passengers want what ride apps trained them to expect — a fixed price up front, an instant booking and no hidden charges — but many local licensed operators have no way to offer that online. On top of the consumer ride, there was demand for business accounts and a premium chauffeur service, none of which a simple contact form can handle. The brief was a real online booking experience for a licensed operator.
What we built
We built MiniCab Lane around a book-your-ride flow that takes a pickup and drop-off postcode, a date and time and a ride type, and returns a fixed fare a rider can confirm on the spot — with instant confirmation and no hidden charges. Around that core we added the paths the operator needed: airport transfers and long-distance journeys, business accounts for companies that book regularly, and a separate chauffeur offering for premium journeys. The front is multilingual for London’s international passengers, with WhatsApp and call options always visible for people who still prefer to talk. The whole thing is mobile-first, because most bookings start on a phone, often at an airport.
What changed
MiniCab Lane gives a licensed London operator the online booking experience passengers now expect — a fixed fare up front, a booking in seconds and instant confirmation — alongside business accounts and a chauffeur service. Riders book by postcode without a phone call, and the operator captures journeys it would previously have lost to the apps. It is live at minicablane.com.
Questions about this project
The things people ask when they are weighing up something similar for themselves.
It lets passengers book licensed London minicabs online — airport transfers, city rides and long-distance journeys — with a fixed fare up front and instant confirmation, no phone call needed.
Yes. Alongside the consumer ride flow there are business accounts for regular corporate bookings and a separate premium chauffeur offering.
You enter your pickup and drop-off postcodes, a date and time and a ride type, and get a fixed fare to confirm on the spot — with instant confirmation and no hidden charges.
Yes. Airport transfers and long-distance journeys are core to it, booked online in seconds with instant confirmation — useful when you are planning a trip in advance.
You can book entirely online, but WhatsApp and call options are always visible for anyone who would rather talk to a person.
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